October is when the leaves start to change and when I am always reminded that just as leaves release what no longer serves them…..I can too.
They’re not around asking for permission….
They don’t explain their timing….
They simply let go.
Not because they failed.
But because it’s time AND because the next season demands it.
I am learning this too….this gift from nature
in life
in business
AND in becoming.
If you would have told me this time last year, that I would be going through a rebrand, I would have laughed at you.
To say I love my business would be an understatement. I have built it from the ground up. It has sustained my life, my family, my wants and my needs and I am proud of what I’ve been able to accomplish.
But I had decisions to make.
About two years ago, a subtle disconnection began to grow.
It didn’t show up in my revenue.
It didn’t show up in my client results.
It showed up in my body.
In my energy. In my creativity. In the quiet ways I started pulling back.
And the truth is: I outgrew the model of the business I built.
Not because it was broken.
But because I changed, and it didn’t.
And after years in the accounting industry, from the IRS to running my own firm, I realized how much of it is rooted in grind, urgency and masculine systems that reward burnout and expect invisibility from the women holding it all together.
The leaves are not out here apologizing for falling. They release because it’s time. And I believe we need that same courage in business and in life to let go when it’s time…even when it looks good on paper.
To embrace the way we want to show up.
To lead, to grow, to serve with alignment.
So I embraced moving from a tax prep–first business model
to a more full accounting + advisory model.
It wasn’t that the old way failed.
It’s that it no longer fit who I was becoming.
And maybe you’re feeling that too.
Maybe you’ve outgrown something that used to feel like home.
Maybe you’ve started to notice that some part of your business/job is asking to be released.
What no longer fits, even if it once served me?
Maybe it’s your pricing.
Maybe it’s your marketing style.
Maybe it’s an offer you’ve outgrown or a pace that’s wrecking your nervous system.
Maybe it’s your schedule, commute or how your 8-5 leaves you little time.
You might wonder if you can shift and still sustain.
You worry about what people may say if you pivot.
Here’s what I am seeing:
The people I admire, the ones making beautiful shifts, do not wait. They begin with what they have, even if they can’t fully see the full path. There is a trust and a faith there and they say yes to what feels aligned even if the outcome is uncertain.
Maybe that’s what your next move wants to be.
And if you’re worried about money….
The cost of staying misaligned adds up too.
It looks like:
- Overgiving
- Quiet resentment
- Emotional undercharging
- Constant exhaustion
- Physical Illness
- Profit that feels good on paper but not in your body
And NO, you don’t have to burn it all down.
You just need to get honest about it all.
Ask yourself:
- What’s actually sustaining me and what’s keeping me stuck?
- Is there one offer, one client, one habit I could release without collapsing the whole structure?
- What shift could I make that gives me more peace and more margin, even if it’s small?
Listen…the pivot doesn’t have to be radical. I’m not telling you to burn the whole thing down. I just want you to know that with small subtle changes, you can start to become better aligned to the business and/or job you want for yourself, life, and family.
3 Things to Take With You This Month:
The Mantra: I am safe to shift.
A Song:
I use a lot of Organic Olivia products. From herbs, to teas and probiotics and my body really loves it. But Olivia…being a herbalist and running a online store, just pivoted and is now also in addition to being a herbalist, a song writer/musician. This is one of the 1st of songs she released to us.
*A gentle reminder that we can hold duality and space for it all if we so choose, and we can make small, subtle changes to get us to better alignment.
If Olivia can make space for her becoming, so can we.
One brave choice at a time.
A Product: The Right Mind Tea: Organic Olivia
I love drinking this before bed or after dinner!
Much Love,
Nacondra